I’ve been a free agent for some time. I started Sacks PR with visions of grandeur that we quickly started to bring to fruition, growing the business with numerous reputable clients and an expanding employee base. And while all that was great, back then I found myself wanting to shift gears, changing the business model to more of a small consultancy vs big PR firm. In this new model, I became the lead consultant, acting as a VP of marketing/communications for fast-growth tech companies that may not have access to someone with this type of experience level. I love it because I only work with a small handful of companies at a time. It allows me to not only provide strategy, but also execution, and more importantly keeps me close to the CEO and the rest of the leadership team providing maximum impact. I have a no a-hole rule, only working with people I like and respect, and I’ve never broken the rule. Life is good.
Not much has changed over the last couple years—until now. I’m pleased to announce that I’ll be joining a client company. It’s a company that I’ve worked with for years and proudly watched them evolve from it’s pre-venture backed days with about 30 employees to now, what has become a force in the small business market quadrupling in size and boasting a large and fiercely loyal customer base.
It’s not often that a company comes along like Infusionsoft. The culture, the CEO, the executive team, and the product—each aspect is truly unparalleled. Blogger Francine Hardaway said it best when she visited Infusionsoft recently and blogged about it. “I didn’t know Infusionsoft was so cool” she said.
This company and the product it provides, to a market desperately in need of tools that help them grow and free up their time to better balance life, serves a purpose like no other software I’ve seen. I’ve become super-passionate about it from a customer’s perspective too because we use Infusionsoft to run another business my husband and I have, Jump Athletic. And I could not run or grow the business without it. Infusionsoft is the real deal. And so when Infusionsoft’s co-founder and CEO Clate Mask approached me with this new role, VP of Communications, I had to say yes. More details are in this press release Infusionsoft issued today.
I’m proud to join Clate and the entire team at Infusionsoft. I start next week, Monday February 8. What they’ve accomplished so far is admirable and enviable for every entrepreneur. And 2010 promises to be a big-time pivotal year. I can’t be more excited to be part of that effort.